Wednesday, 19 October 2011, 14:30 - 16:30
The international cross-media event commemorating the 20th Anniversary of the Collapse of the Soviet Union is told across several platforms and media, including TV series, a web format and mobile application, exhibitions, events and accompanying books and DVDs. The case study gives an exclusive preview of the web format “Farewell Comrades! Interactive”, where postcards, written during the Soviet Empire unlock the stories of the protagonists and function as communication trigger for the game mechanics that weave the different stories together. “Farewell Comrades! Interactive!” is officially to be launched in November 2011.
Production: Gebrüder Beetz Filmproduction/Berlin, Artline Films/Paris in coproduction with ARTE France, ARTE Deutschland/ZDF, ARTE G.E.I.E. und
Christian Ströhle, freelance cross-media consultant, Bern/CH