Friday, 21 October 2011, 11:00 – 13:00
Zeitgeschichtliches Forum Leipzig
Print media has an increasingly strong internet presence. Online newspapers and services are often searching for suitable moving images for their articles, as well as new content partners. This could be a win-win situation for newspapers and documentaries, a strong new partnership could be forged.
Online newspapers can offer their readers additional background information and insights into topics or current affairs by integrating factual content film into their articles, while the films then benefit from exposure to readers already interested in these topics or themes, resulting in seamless targeted marketing. Experts from Germany, England and the United States will share their experiences, how collaboration has and hasn't worked to date and what the future might look like for the Online Newspaper and Documentary.
Tim Sparke, Joiningthedocs, London
Leipzig School of Media, Leipzig
gumpelMEDIA, Eferding (A)
PBS/POV, New York
Snagfilms, New York
Filmmaker "Up in Smoke"