“Animated to Buy - the Fascination of Advertising”
Animation and advertising are a “match made in heaven“, because there are no limits in the realization of creative ideas. “Animated to Buy” will present an International overview and a German look behind.
The international programme „ International Artists and Commission“ will be presented by Ron Diamond, one of the players in the field of promoting international artistic animation. Ron Diamond will present a visual history of Acme productions that will correlate the relationship between many well-known international artist animators like Joanna Quinn, Bill Plympton, Raimund Krumme and others and their influence in advertising and commissioned works. Selected case studies will be presented to afford the audience an inside glimpse into the creative process and how the interests and concerns of the client are navigated by the animation director.
For the German Programme „Made in Germany“ we found examples in Hamburg, the capital of the German advertising film industry, but we also selected commissioned works coming from studios in Berlin, Stuttgart, Cologne and Leipzig, which will open a wider window on the current German advertising film industry and its protagonists. Some of them will be present to introduce their works personally. This programme does not lay claim to completeness, but rather aims to inspire its audience to look more closely at the animated films and their characteristics during the next commercial break. Because artistic animation can sometimes be found where you least expect it.
More information about the special programme can be found in our FilmFinder.
The German programme will be accompanied by the panel „Heaven or Hell? - Animated Commercials Made in Germany”. The panel is being held in collaboration with AG Animationsfilm, the German animation film industry association, and will be conducted in German. AG Animationsfilm’s general meeting will take place afterwards.