Animated to Buy
Change channels when the commercial break starts? Not if you’re interested in animation. In this year’s Special Programme “Animated to Buy – The Fascination of Advertising”, DOK Leipzig highlights the creative and artistic potential of animated advertising. A number of renowned animators are creating commercial short films with their adverts.
An international programme, curated by Ron Diamond, brings various animated characters like the “Charmin’ Bear” to the screen, including commercials by well-known animators like Bill Plympton. In the German programme, curated by Annegret Richter and Katrin Haucke (DOK Leipzig), the audience can look forward to the animated Neanderthal man from the ARD-Sportschau, a German television sports show, various adverts for the BMW mini or commercials by and with Post-it notes.