They develop software, work as lifestyle coaches, own marketing agencies or an Amazon shop, travel around the world without paying for accommodation: digital nomads for whom a laptop on a suitcase is sometimes enough of a workplace. Some of their aspirations fall by the wayside in the process and become the project of an enterprising Munich-based developer: Mathias is courting rootless individualists and clever investors to become backers of a project that is to turn a deserted former luxury hotel in the Bulgarian mountains into a hip coworking space. He promises a sense of community, intense human connections and few taxes, an outdoor pool and a campfire idyll. While the nomads who dream of home are waiting for the utopia to become reality, the residents of the surrounding villages sense a new “Wind of Change” with some scepticism. A brilliant structural analysis of a business model that capitalises on modern longings and knows how to carve out the necessary space.

Jan Künemund